Pete Davidson has increasingly shown that he is not just a fixture in the comedy scene but is also venturing into the realm of fashion. Recently appointed as the creative director for Doublesoul, a unique sock brand based in New York City, Davidson has opened up his vision of style that diverges from the conventional. At just 31, Davidson’s trajectory in the entertainment industry has been anything but typical, and now, he stands poised to redefine an everyday accessory: socks.
Known for his humorous social commentary, Davidson has long been recognized for his unorthodox approach to both comedy and style. Historically, the comedian has turned down multiple fashion collaborations that he felt were not in alignment with his vision. He candidly admitted to not knowing how to engage with those opportunities. However, the chance to lead Doublesoul’s creative direction struck a chord with him. “Everyone needs socks,” Davidson told W Magazine, emphasizing the importance of an often-overlooked fashion item that lacks the spotlight. His perspective represents a refreshing take on fashion, showcasing a carefree and relatable attitude toward personal expression.
By defining socks as an “afterthought,” Davidson highlights their underappreciated place in the wardrobe. Most people opt for bland packs at mainstream retailers or whimsical themed socks from gas stations, thus transforming a practical item into a canvas for creativity. His appointment at Doublesoul signifies a commitment to elevating the sock from mundane necessity to a statement piece.
Innovative Vision and Personal Growth
Davidson wasted no time in the role, immediately brainstorming ideas that conveyed cultural significance, as highlighted by Doublesoul co-founder, Allison Strumeyer. Davidson’s experience in living under the public eye since he was only 19 years old has surely honed his understanding of cultural relevance. Fashion, in his view, should be grounded in authenticity rather than merely conforming to societal expectations of “coolness.” He advises aspiring fashionistas to steer clear of trends and instead curate a personal style that feels genuine to them.
Despite his new role, Davidson openly reflects on his past missteps in fashion. His journey from a young comedian figuring things out to his current status has been filled with rapid evolution. Admitting to excess during his initial rise, he recognizes that the excitement of being in demand led to oversaturation and a chaotic wardrobe. Embracing a less-is-more approach now, Davidson’s evolution serves as a critical lesson on the value of personal authenticity over market trends.
A Shift in Fashion Identity
Davidson’s perspective on fashion has shifted dramatically, shaped by his experiences and the realization of what truly resonates with him. His early days were marked by an attempt to emulate the flashy aesthetics of the hip-hop culture he admired—an identity he felt under pressure to conform to. In retrospect, he’s critical of his past choices, realizing that those outfits were merely misguided attempts at fitting in rather than celebrating his true self.
Today, he embraces his distinct style that deviates from mainstream trends. Davidson acknowledges that his evolution in fashion has been a reflection of personal growth and awakening. The days of wearing “purple shirts, fedoras, and all these chains” are behind him, and he expresses gratitude for this transformation towards a more authentic version of himself.
Davidson’s entertainment career has not only spotlighted his comedic genius but has also paved the way for engagements in the fashion industry. From being the face of H&M’s menswear campaign to a partnership with Calvin Klein, Davidson has already made his foray into modeling. His runway debut at Alexander Wang’s Collection1 show in 2019 further showcases his versatile talents beyond just stand-up comedy.
Doublesoul stands as an exciting new chapter for Davidson. With his unique blend of humor, style, and personal insight, he is poised to make an impact on how people view and utilize socks. Expect to see Davidson taking a fresh spin on this essential wardrobe item, proving that it can become emblematic of creativity, playfulness, and individuality.